Taken from my blog. This page can be found at http://davidkirkpatrick.wordpress.com/2008/02/19/seo-website-content/
February 19, 2008
SEO website content
Filed under: Business, Media, Technology, et.al. — Tags: meta tags, search engine optimization, SEO website content, writing — davidkirkpatrick @ 1:36 am
SEO (search engine optimization) website content is a unique animal in the world of writing and content. This post is an example of SEO content. Not to give away the farm (this is among my commercial specialties), this post will exceed 250 words and the writing will be roughly middle-school aged reading level, contain easy to digest paragraphs and will not suffer from spelling or crippling grammatical errors.
The concept of SEO goes far beyond content. There’s a great deal of back-end technology and coding involved in building a SEO website, but the “face” the end user sees is the writing (and, of course, design elements.) Search engine algorithms take this into account, and web page creators now take much more notice of the content than was the case even three or four years ago.
I’ve done SEO website content for companies ranging from start-ups to global giants. A lot of these companies had existing content that was, “just thrown up there,” with little thought. Some smaller companies had major errors in existing website content, larger companies had some sloppy writing among other problems. The common theme was these companies didn’t think about the search engine impact of the website content.
That has all now changed. Most everyone in the game understands there’s more to building SEO websites than meta tags and other coding tricks. Online writing that meets a few certain criteria — a lack of overt mistakes is an important feature — helps a site gain search engine traffic. And there SEO website content was born.
Another trick is to provide crosslinks within a site to connect all the content. An example is this link. It leads to the “about” page on this blog. That page contains a way readers can get in touch with me. If you are looking for SEO website content and found this page, I’d have to say this SEO content was successful. Head over to my “about” page and get in touch. I bet I can help you with any SEO website content needs you might have.